Purple pigment toning shampoo that neutralizes brass and unwanted warm tones. For blonde hair. Benefits Gently cleanse while neutralizes warm undertones Brings back coolness to blonde hair Conditions and protects hair from breakage Achieves 2.5x smoother with 3x less breakage Leaves hair looking healthy and fresh with a silky shine Free of parabens. No animal-derived ingredients of by-products. Vegan formula. Key ingredients Pure purple pigments - neutralizes brass and yellow tones by depositing purple pigment Fig and orchid blend - keeps hair healthy How to use Apply to wet hair, lather and rinse well. Leave on 3-5 minutes before rinsing. For best results, follow with ColorLast Conditioner.